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Designer Profile: Monica Vanden Burghe

DESIGNER PROFILE: MONICA VANDEN BURGHE

Living in a world that is crying out for environmental change, it is down to every single one of us to make a difference. We all know recycling is important and many of us take it upon ourselves to act on this whenever possible, among making other eco-aware choices such as buying sustainable produce, steering clear of palm oil and even switching chemical cosmetics for natural ones. But, although we strive to live a life less adulterated with what is harming our planet, when it comes to interiors things can get a little tricky.

There are plenty of ethical homeware stores out there, but the sad truth is, much of what is available simply is not stylish or current. We want to make the eco choice, but we’re frequently faced with having to go against otherwise contemporary stylings to do so. Enter Serax artist Monica Vanden Burghe. With extraordinary design prowess and the ability to take an everyday object and make it exceptional, there’s little not to love about her work – more so, because her latest collections ‘Recircled’ and ‘Recycle’ take into account our duty to our planet, as well as our desire for beauty and luxe interior design.

We’re all feeling the mounting pressure of our responsibility to make environmentally sound choices, but other than our own moves to instigate a change it is largely down to the movers and shakers in the design-world to innovate and create sustainable and remarkable options for consumers. Monica Vanden Burghe has used her platform to do just this and we thank her for it from the bottom of our hearts!

MEET THE ARTIST…

Belgian born Monica Vanden Burghe is an internationally renowned ‘floral designer’. Her work includes four books, including the highly praised ‘Flowers in Love’, contemporary and unique floral designs ranging from bridal decoration to funeral displays and the creation of floral based art installations, teaching and demonstrations for international events and clients. Her art-fuelled world has taken her from Mexico and Japan to the USA, Ireland and the UK.

With a deep passion for nature and the environment, Vanden Burghe’s creations are inspired by her truth, bringing about her unmistakeable ‘floral palette’ and her experimentation with ‘upcycling’ and recycling. Reimagining and repurposing discarded and valueless materials, such as cardboard and rubber, led to her latest design collection, ‘Recircled’ and ‘Recycle’ and this innovative mind set is just part of what makes her work so great. Beauty home accessories, not just for aesthetic purposes, but for eco-friendly ones too.

Her bicycle tyre vases for Serax have become iconic across the Serax brand and provide a perfect example of Vanden Burghe’s groundbreaking and inventive artistry. Suggesting the organic forms of water and foliage, they seem to defy the solidity of their own forms. Instead, these absorbing shapes and lines create the illusion of something as insubstantial as a moving stream, as fragile as a leaf.

It is this ability to combine what is beautiful with what is useful, to see the potential in otherwise what is redundant and superficially unattractive and to make a bold design statement while contributing to the betterment of our environment which make the work of Monica Vanden Burghe a perfect fit for the Serax collection. Just as the vision of this remarkable designer is a perfect match for the vision that propels the Serax brand.


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