Working with well-known and lesser-known designers is built into Serax’ DNA. In 1990, the brand started a tentative collaboration with Peter Arts, which was quite revolutionary in the florist design industry.
One year later, Serax achieved international fame, thanks to the collaboration with floral artist Daniel Ost, who designed ‘The Flower Booth’ for the French design fair Maison & Objet. The seed was planted. Since then, Serax has entered into dozens of partnerships that have resulted in renowned collections and success at an international level.

When founder Axel met ceramic artist Roos van de Velde in 2009, he wasn’t aware that this encounter would change the future of his company forever. After the launch of her tableware collection, starred restaurants from all over the world suddenly lined up to order from Serax. Today, Serax is the number one reference for Michelin chefs to provide them with the necessary creative porcelain or ceramics that enhance the aesthetics of their dishes.

All Serax collections – from tableware, glass, and furniture to flower­pots and lighting – are all carefully chosen for the purpose of creating interiors that bring happiness. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax and its team of designers only selects and edits products that have soul.

All Serax collections - from tableware, glass and furniture to flowerpots and lighting - are all carefully chosen for the purpose of creating interiors that bring happiness. Your hotel interior or restaurant interior is the mirror of your brand and of the people you welcome. Therefore, Serax and its team of designers only curate products with personality and soul.