Serax enhances your environment, adds personality to your interior, and creates unforgettable moments at the dining table. Relying only on the most passionate designers from all over the globe, we produce traditional handicraft.
From Vietnam through Antwerp to Portugal, our items are manufactured by skilled craftsmen who respect the basic idea of each design. Our collections are unique for their shapes, materials and style.
Serax looks for beauty every day, for the good things that make life worth living, the things that create a home that inspires happiness.
To experience, to share, and to discover.
Serax is the brainchild of SERge and AXel Van Den Bossche. Two brothers who were brought up amidst the flowerpot trade in their mother’s business. Over the past thirty years, the small-scale business that started up in a garage in 1986 has grown into a multinational with over 65 employees and a head office in Antwerp. Today, the company is led by Axel. Axel’s wife – Marie Michielssen – is Serax’ house designer. She is the creator of, amongst other things, the famous ‘Cactus Vase’. Serax is a family business where passion runs through the veins.
One year later, Serax achieved international fame, thanks to the collaboration with floral artist Daniel Ost, who designed ‘The Flower Booth’ for the French design fair Maison & Objet. The seed was planted. Since then, Serax has entered into dozens of partnerships that have resulted in renowned collections and success at an international level.