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Hospitality in Action

In 2006 Jamie Oliver was the most popular TV chef of the moment. So when he announced that his new restaurant, Fifteen, would be staffed by ex-cons he made quite a ripple across the world. Many clientele and those in Foodservice thought it was a PR stunt, designed to pull in the masses with ‘novelty’ value. But in actual fact, this was (and is still) a part of the JO empire – it’s a social enterprise. With the bonus of great food and stunning views. This particular venture offers vulnerable people (plenty of whom have served time in prison or suffer from drug, alcohol and/or anger issues) an opportunity to better themselves. To find new focus and passion in life through work in the restaurant and apprenticeships, run alongside. And this is not the only place that offers these life-changing chances.

Anyone who has ever been involved in Foodservice or the hospitality industry knows that comradery is a huge part of what makes it tick. Kitchen, waiting, bar, reception, sommelier, and hotel staff work as one big team in the establishments that really excel in what they do. This group mentality is not confined within four walls – it spans the globe, through hospitality charities.

From being there for hospitality employers and employees in times of crisis to helping vulnerable citizens and giving to worthy causes, hospitality charities provide a little-known-about backbone of society. You, too, can be part of the caring, sharing hospitality family in many ways. You may wish to look into hiring new staff through one of the UK's various causes set up to give vulnerable people a chance. Or perhaps you could encourage patrons to make a booking through a website designed to give a percentage to charity. Maybe it could be something as simple as making your employees aware of hospitality charities that are available to help them in times of need.

Where do you start?
We have put together a list of some of our favourite hospitality charities doing good in the world.


'We believe that everyone deserves an opportunity and a chance to forge a career. Our industry is an exciting one built on people.'

ONLY A PAVEMENT AWAY is a charity founded by representatives from the hospitality industry. Their main aim is to help vulnerable people who are struggling to get into work overcome hurdles by finding jobs within the pub, restaurant and hospitality industry.

In early days, the focus lay on helping the Homeless but now, due to such huge success, they have extended their reach to ex-service personnel, ex-offenders and those with learning difficulties too.


When eating out, most diners are happy to pay an extra £1 towards a good cause, and this is how StreetSmart works. Participating restaurants during the festive months of November and December invite guests to contribute a voluntary £1 by simply having the amount added to their bill. At the end of each month, the restaurant passes on all of these £1s to StreetSmart, who then uses the funds to support reputable charities for the homeless.

Since their launch back in 1998, StreetSmart has raised over £8.2 million for homeless and vulnerable people across the UK. Even the running and operational costs are covered by their generous sponsors, Deutsche Bank, so every penny in every £1 raised goes directly to the people who need it.


'At Green Corridor, we put our Young People at the heart of everything we do; they can Dig, Plant and Grow in our plots and polytunnel or Pick, Cook and Serve in our Training Kitchen. All on a safe and welcoming site, with qualified tutors who have a passion for their craft and most importantly teaching young people.'

Reaching young people is how to change the future, and Green Corridor is doing just this. By providing a safe and inspiring learning environment for people who perhaps otherwise might 'fall through the cracks' they are paving the way for a brighter world. Training and gaining qualifications to work within the hospitality industry gives these young people and their communities a new and exciting path to follow and a promising life ahead.


Established in 1837, Hospitality Action (the Hospitality Industry Benevolent Organisation) is a long-standing pillar of support for all those who work so hard to keep hospitality in the UK thriving.

Everyone is susceptible to hard times, whether that's due to life-altering illness, poverty, bereavement or retirement, but Hospitality Action is here to catch you when you fall.

Grants, social support and education are available for those who need it. You can get involved by donating to the cause or volunteering to help out below.


Of course, it's not just people in the UK who need a little assistance from time to time. Golden Rule Charity offers much the same services within the Foodservice industry as Hospitality Action to individuals and communities in the USA.


Love the idea of giving to charity but not sure where to start? Charitable Bookings does all the hard work for you! Get in touch to be placed on the directory and steer your clientele towards the Charitable Bookings website. Upon receiving a booking, they will then go ahead and donate 30% of the net commission they receive to the customer's Charity Account, to then be donated to a charity of their choosing.

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