Maison et Objet an Autumn in Paris
(at the world’s premier lifestyle design fair)
Paris, just the name of the city conjures the world of all that is chic, elegant, stylish. From art and music to haute cuisine and fine wines, from haute couture to architecture and interior design, when it comes to the art of living well Paris epitomises the best.
So where better to showcase the new Serax Autumn/Winter Collection for 2018 than at Maison et Objet’s, Paris autumn trade fair?
Maison et Object describes itself as, “The international authority for home decor, interior design, architecture and lifestyle culture and trends, through its shows, events and its digital platform.” It’s a bold assertion but it’s one that no one ‘in the know’ would dispute.
MO’s Paris design fairs, (normally two each year), reflect the company’s “commitment to accompany its partners in the lifestyle, interiors and design community by connecting them with multiple expressions of creativity and innovation”. It accomplishes this by seeking out and bringing together the best, the most creative and innovative design companies and artists under one roof.
The fair is held from September 7th- 11th at the Parc des Exposition, Paris Nord Villepinte, just outside Paris central and close to Charles de Gaulle airport. The Parc itself is a contemporary and beautiful space where light and glass predominate throughout, making it the perfect location for the leading lifestyle design fair.
At this event, Serax is presenting its new Autumn/Winter range of tableware and accessories in the ‘TODAY’ section (Hall 6).
The event brings together a happy convergence of harmonies. One of these is obvious; in the city of style and beauty, a stylish and beautiful environment provides the setting for an international gathering of the essentially stylish and beautiful! But another less obvious harmonic can be found here. That is the harmony between the theme of this autumn’s fair and the vision of Serax.
At each bi-annual session, Maison et Object employ ‘mission experts’ to investigate and analyse new consumer trends and patterns. Their findings are then summed up in the key theme for each fair, “so that the market’s key players can inform their inspiration and better understand today’s consumer”.
This September the key theme is ‘Virtuous’, reflecting the trending consumer demand for objects and interiors that embody and express something authentic, especially those which incorporate humane and ecological values in their design and manufacture.
The theme this September is a perfect match for Serax, which rejects mass produced, cheaply made products, (along with the sweatshop culture so often associated with these objects), in favour of traditional craftwork:
Relying only on the most passionate designers from all over the globe, we produce traditional handicraft. Our items are manufactured by skilled craftsmen who respect the basic idea of each design...
Serax travels the globe with selected prototypes from designers to find the right craftsmen to manufacture on a larger scale. From Vietnam through Antwerp to Portugal. Always in line with the creator’s design and philosophy.
If the predictive abilities of the Maison et Objet experts are to be trusted, (and they usually are), it seems that the Serax vision is one whose time has finally come. Of course, that comes as no surprise to us! Studio William recognised the authenticity and passion and human ethic behind its vision and its practice when we joined up with this exceptional company.
For buyers and design lovers alike, the Maison et Objet Paris fair offers a delight for the senses. Tickets are €60 until September 7th and then they go up to €70.