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YOU ARE ABOUT TO LEAVE THE UK FOODSERVICE SITE AND VISIT THE STUDIO WILLIAM ONLINE STORE.

IF YOU HAVE ANY ITEMS IN YOUR QUOTATION LIST, THEY WILL BE REMOVED.

STUDIO WILLIAM & SERAX

Designing beautiful award-winning cutlery to grace your tables and enrich your interaction with food is our thing. We know cutlery and we know how to deliver range after range which sets a restaurant or dining room apart from the rest. But we also know that creating an outstanding environment in which you can invite your friends, family and loyal patrons to enjoy a wonderful meal takes more than what we have on offer. Until now.

We are delighted to be able to introduce you to our new collaboration with SERAX – the design and curation of exceptionally high-quality craftsmanship, bringing every day beauty, personality and passion into your life in the form of interiors, tableware and accessories made using traditional handicraft. SERAX relies only on the most passionate designers from all over the globe, to bring unforgettable moments to the dining table and inspire happiness everywhere you look.

Now, when you come to us for all your innovative cutlery solutions, our relationship doesn’t have to end there. Creative porcelain and ceramics, glorious glassware and even lighting – you name it. On our new website, we have everything you need to bring your restaurateur visions to life and all from designers who take pride in the soul of their art, just as we do.

WHO IS SERAX

You’re probably familiar with our dedication to luxury yet innovatively functional cutlery design here at Studio William, but you might be wondering who SERAX is. A small, family venture made good, starting out with two brothers (SErge and AXel Van Den Bossche) in a garage in 1986, inspired by their mother’s flowerpot business. Today their love for design and discovering creative talent, both well-known and lesser-known, finds SERAX working in collaboration with some of the world’s finest artists and designers to bring you revolutionary dining and interior solutions and dressing. This is the number one reference point for Michelin chefs wanting to enhance the dining experience with food extrinsic factors.

SERAX has blossomed into a multi-national company with over 65 employees and dozens of designer collaborations, including one with Studio William! The collections produced are renowned for not only their excellent quality but also for having real soul – not something you see much of in high street stores these days. SERAX doesn’t just work with artists to create aesthetics, their goal is to design and create interiors and tableware that delivers pure happiness. Quite a tall order, but one they manage to fill, every time.

WHAT’S OUR ROLE?

As proud SERAX collaborators ourselves, Studio William knows that the thoughtfully curated selection on offer is as good as it gets. Despite having grown rapidly over the past 30 years, SERAX is a company that has never lost track of its basic principles, meaning that every collection is crafted traditionally, with the right manufacturers for the job found all over the world. It also means that the resulting products stay true to the creators design – always in line with their own artistic flair and philosophy.

As a fellow home-grown company, we love meeting like-minded businesses that can help our loyal customer’s restaurants go from strength to strength. With many long-standing buyers, many of whom are Michelin star chefs with a reputation to uphold, we have built up great relationships with our clients and the name Studio William is now synonymous with superior quality. Because of this, it is such a joy to be able to provide a ‘one-stop-shop’ for all your tableware needs that you can really trust, offering a curation of products that sit perfectly alongside our award-winning cutlery designs and your lovingly prepared food.


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