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Top Drawer Spring 2019

From January 13th – 15th Olympia London will host Top Drawer, the expo for the home, gift and fashion industry.

This is the world’s only curated design-led trade exhibition, showcasing more than 1500 international, design-led brands. The organisers take pride in the exceptional design quality, originality and appeal of the handpicked, global exhibitors and this is reflected in the exhibition’s prestigious standing as one of the most stylish events in the London calendar.

Among the brands making an appearance is Serax, with at least one famous name and range that will already be familiar to our readers:

This edition of Top Drawer will showcase an extraordinary presentation of luxury hospitality. Among the leading international brands will be SERAX, the number one reference for Michelin chefs. SERAX will be showcasing three key ranges from their portfolio featuring great stories and great designers behind all of them...

Sergio Herman - Surface for SERAX collection will consist of tableware, cookware, cutlery, drinking glassware, tableware accessories and kitchen Knives...

Pascale Naessens – Pure for SERAX collection consists of tableware, drinking glassware, wooden trays and cutlery.

Merci – La Nouvelle Table for SERAX collection consists of tableware, drinking glassware, wooden trays and cutlery. Serax have collaborated with Merci the Parisian concept store and designer furniture store. Merci is a unique meeting place and a place of creative discovery with ephemeral exhibitions and restaurants.

SERGIO HERMAN - SURFACE

The genius of Sergio Herman, (the Michelin starred chef, restauranteur and designer who forged a relationship first with the people behind Serax and then with the company itself), will not require any introduction here. His Zeeland inspired ‘Surface’ collection, (which you can read about in our blog), will be on display during the event.

PASCALE NAESSENS – PURE

Pascale Naessans is a former model, broadcaster, best-selling culinary author and successful ceramic artist. Her passion for what is pure, simple and healthy has led her to promote this way of eating as a lifestyle, rather than a diet. The same passion for what is natural, simple and good carries also informs the design of her ceramics and tableware. The ‘Pure’ range for Serax is just that. Natural, organic materials with a simple and captivating aesthetic are the hallmark of her designs. Both original and timeless they represent the best of modern design and encapsulate both the ethos of Serax and the aspirations of the Top Drawer expo.

MERCI – LA NOUVELLE TABLE

The concept store, ‘Merci’ opened in Paris in 2009, and quickly became the new mecca for design and fashion lovers alike, a place for meetings and discoveries, for meals and exhibitions and brave new design concepts to emerge. What makes it much more than a fashion and design hub, however, is the fact that is a charity store, (or Magasin Solidaire), the first in France, where 100% of the profit generated goes to a charity association. La Novelle Table is innovative and minimalist, inspired by the famous ‘American Modern Dinnerware’ by Russel Wright and by the traditional Japanese ‘bento’. Made from sandstone and maple wood and in four colours, the sets are designed as a puzzle consisting of twelve elements. They are interchangeable and can be stacked or fitted together at wish.

The Top Drawer exhibition is the perfect opportunity to meet us and to see these collections for yourself, as they say, ‘up close and personal’! Although it is first and foremost a trade exhibition, it is also a unique and amazing opportunity for anyone interested in meaningful design to look, discover and be inspired.

Find us at Home Modern - Booth G9 (NR&A and SERAX)


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